motion swell

Our Framework

A six-stage SaaS video production system

A six-stage SaaS video production system

Roadmap

Typical timeline: 3-5 weeks

Priority timelines may be available when deadlines are tight.

Priority timelines may be available when deadlines are tight.

Stage 1: Onboarding

Admin setup so everything runs smoothly.

Typical timeline: 1-3 days

Agreements and docs

Agreements and docs

We send a DocuSign Statement of Work, W-9, and NDA if needed.

Communication setup and assets

Communication setup and assets

Kickoff deposit

Kickoff deposit

We join your Slack or Teams. Then collect your brand guidelines and Figma UI files.

We join your Slack or Teams. Then collect your brand guidelines and Figma UI files.

We send the 50% kickoff invoice through your preferred channel.

We send the 50% kickoff invoice through your preferred channel.

Stage 2: Alignment

Align on visual direction.

Typical timeline: 2-3 days

Visual direction

Visual direction

We compile visual references to align on style.

View visual direction example

Audio selection

Audio selection

We curate a set of voiceover artists (if applicable) and music options.

Visual direction

View visual direction example

We compile visual references to align on style.

Music selection

We curate a set of voiceover artists (if applicable) and music options.

Stage 3: Strategy

Defining the story before design begins.

Defining the story before design.

Typical timeline: 2-3 days

Story framework and script

We define the narrative structure and write a clear script aligned to goals, audience, and context.

Strategy approval

You review and approve the story direction before visual flow begins.

Story framework and script

Story framework and script

We define the narrative structure and write a clear script aligned to goals, audience, and context.

Strategy approval

Strategy approval

You review and approve the story direction before visual flow begins.

Stage 4: Storyboard

Mapping the script to on-screen visuals.

Mapping the script to visuals.

Typical timeline: 5-7 days

Visual storyboard

We design a frame-by-frame layout that maps the script to on-screen visuals.

Storyboard review

View storyboard example

You review the visual direction before animation begins.

Visual storyboard

We design a frame-by-frame layout that maps the script to on-screen visuals.

Storyboard review

Storyboard review

You review the visual direction before animation begins.

View storyboard example

View storyboard example

Stage 5: Production

Animating approved visuals.

Typical timeline: 5-7 days

Animation

We animate the approved storyboard with clean, product-accurate motion.

Sound and pacing

Review and revisions

View video feedback example

Sound design and timing are refined to support clarity and flow.

You review the video and share feedback.

Animation

Animation

We animate the approved storyboard with clean, product-accurate motion.

Sound and pacing

Review and revisions

Review and revisions

Sound design and timing are refined to support clarity and flow.

You review the video and share feedback.

View video feedback example

Stage 6: Delivery

Final exports and handoff.

Typical timeline: 1 day

Final exports

We finalize the video and export all required formats.

Asset delivery

You receive download links for the final video and supporting assets.

Final exports

We finalize the video and export all required formats.

Asset delivery

You receive download links for the final video and supporting assets.